All that is Air

Object: LOTs Fresh Hours’ Concept: Dispersion

Walead Beshty, ‘FedEx@Large Box, International Priority Los Angeles - New York TRK-799801787482, New York - London TRK-863164717027’, 2008.Walead Beshty, ‘FedEx@Large Box, International Priority Los Angeles - New York TRK-799801787482, New York - London TRK-863164717027’, 2008.

Concepts drive emergent publishing formats. This is evident when looking at when and where the physical means of production (i.e. the printing press) recede in favour of the less tangible (such as server-based applications). This shift brings to the fore the concept of dispersion, or the the shimmering fascination of the instant” as described by Maurice Blanchot in The Book to Come’. In Blanchot’s case dispersion, as noted in literature, was referred to disparagingly and mourned as a loss, first through a type of fragmentation—those brief illuminations … moments of being” 1—then as a gradual, intermittent disappearance—Is there a way to gather together what is dispersed, to make continuous the discontinuous?” 2. Although this perceived swelling tide of dispersion, evoked by the rise of mechanised reproduction, has been seen as an encroaching doom or death’ 3—particularly through the lens of literature’s historical lineage—it has also become an accepted way of being for content propagated online and, indeed, for post-digital media in general.

Artist, Seth Price noted in his on-going work titled Dispersion’ that, Publicness today has as much to do with sites of production and reproduction as it does with any supposed physical commons” 4. In this work Price suggests it is helpful to see the act of reproduction and distribution as less of an issue-to-be-addressed and more as a natural state. The real problem for entities born online—and fed by the systems internet-based project work allows—is that any sort of resonance they seek to create is automagically rendered ephemeral through the process of publishing it. Publishing creates versions designed to proliferate and lead lives of their own. And yet, removing the act of publishing leaves works and ideas static. As Silvio Lorusso states in his essay, Performing Publishing’, …every reframing adds a certain charge’ to the work and therefore makes something new out of it. No transposition is neutral.” 5

This is why creators working online will often allow what they produce to naturally disseminate—to fragment and dissolve or morph into new versions and editions—without question. This form of distribution becomes part of the ebb and flow of a work or piece of content’s life cycle—it’s built in. Digital memes and the act of memetic dispersion 6 through online forums is an accelerated display of how a dispersed system of distribution like this operates 7. This speed and intangibility—this slipperiness—makes it tricky to identify objects and formats within emergent forms of publishing—but they are there. To identify them requires a unpicking of the established definitions they play with…

Take Cargo Collective’s Useful Music’ for example—Cargo is an online platform, popular with designers and creators looking to build portfolios, and have them hosted for them, by utilising a set of pre-defined site-based tools (similar to services such as Squarespace and ReadyMag). Cargo recently started releasing a series of mixes via Soundcloud titled Useful Music’. Each mix is posted according to a pre-defined schedule and each has it’s own artwork denoting it as part of a series. Making it a periodical akin to a printed magazine or journal, only as an mp3 file uploaded to an audio sharing site 8.

We Transfer is a company set up to help people send large files to one another in as simple and as streamlined a manner as possible. Their success, in terms of profitability, has lead them to develop an editorial arm, under the guidance of Editor-in-Chief, Rob Alderson (previously editor of online-first platform, It’s Nice That) who was running the This Works’ blog, until it was re-framed as We Present’, earlier this year. This Works’ took the form of a standard blog site although it wasn’t just written posts that were published. This Works’ posts also contained links to original podcasts, videos, project work and more 9. The blog behaving like an irregular newsletter, only with enriched media embedded within the articles.

Worth noting too is an upcoming project by design collective, Future Corp titled vvatch’ which uses hybridisation to form a new format for accessing video content online. In an article on It’s Nice That describing the project, Marc Kremers from Future Corp fuses together a number of established and emergent publishing formats from television to YouTube to Netflix to Tumblr to Tinder 10. Hybridisation, at this scale, relies on dispersion techniques to take part and reassemble formats. Techniques that naturally occur when working with content online. As Kremers says in an interview for The Caret, The Internet smears time and experience in beautiful ways” 11.

Fresh Hours

And so we arrive at LOT and their regular live-streaming hang outs’ known as Fresh Hours. At it’s core, LOT is a subscription service that supplies customers with portion-controlled’ clothing (1 sweatshirt every 3 months, 1 pair of pants every 4 months, 1 t-shirt every 2 months, etc.), metered-out lifestyle products (such as dental floss, charging cables, perfume, hair bleaching kits and tattoo guns) and media content”.

A large part of LOTs appeal is in the knowing banality of their presentation. The LOT code of practice states, Do not build utilitarian products. However, use them as a medium to express yourself.” 12 LOT products are generally only available in one colour: black. There are no logos, only monotone descriptions mechanically printed, often extolling odd expressions that read like lines of code (LOTs Hair Bleach proclaims, BE HOLY LOT 0025 THE KEY BRB 7.15PM 01/12/2017 BECAUSE I AM HOLY, the exterior of their posted packages simply states, FOR THE GOOD DEATH). LOTs minimal presentation suggests that dispersion has already occurred—there is no need for detailed packaging because, once a subscription has been initiated, there is no one sales point or display—only the distribution—the subscription model acting as a push button for the dispersion that occurs as a result.

As much as LOT actively inhabit the realm of personal subscription’ services there is also a desire for a type of politicised, communal ideal—referring again to their code of practice, Look for loyalty, not for a skill set”. Therefore, they recently initiated a free subscription’ tier—the digital plan’—which acts very much like a traditional publishing arm (although it’s easily argued that their other plans act in a similar way, publishing clothing and products rather than text, audio or video-based content). LOTs digital plan offers subscribers access to text-based works (often fictional or poetic) via email, mixes via SoundCloud and meet-ups, under the banner of Fresh Hours’, via live-streaming services such as Twitch 13. It’s these meet-ups that offer insight into—not just the new shapes of formats emerging from online publishing—but also the way the ephemera produced by these emergent formats is captured and allowed to resonate—the way published entities are encouraged to disperse.

During a Fresh Hours’ meet-up, a host is invited at a particular time to chat and share their music tastes and creative inspirations with subscribers and attendees. In comparison with earlier fears discussed at the beginning of this essay about the dispersion of author’itative voices, Fresh Hours, offers something new away from the ejaculate described by Mieke Bal in her discussion of the navel 14 and Blanchot’s mournful reading of Virginia Wolf’s final text 15.

Still from a ‘Fresh Hours’ live stream with live discussion on the left, handheld device mirroring a google search in the middle and Twitch chat stream on the right.Still from a ‘Fresh Hours’ live stream with live discussion on the left, handheld device mirroring a google search in the middle and Twitch chat stream on the right.

The atmosphere is calm, voices hushed, images and references are shared but not enforced. Music plays and visitors and host are allowed to be distracted by it. There is the standard Twitch chat area although it is less frenetic, or charged with provocations, as the tone of the host’s presentation doesn’t allow for this. In this way Fresh Hours’ becomes a rare space within the realm of online conversation where interaction occurs in a polite and genuinely mindful way. This is in stark contrast to the majority of the broadcasters on Twitch who operate within a duality where they are encouraged to play online games within the game-ified community system Twitch employs. If there is an authoritative voice within LOTs Fresh Hours it is quietly and calmly aware of it’s dispersion—almost led by it.

It’s important to have this ego death.” 16

Seth Price refers to this reframing of dispersion through published media by referencing Martha Rosler and her notion of the as-if’. For contemporary art to be truly affecting—for it to really matter in a way that nudges towards a type aequitas—it must unpin itself from familiar tropes such as philosophical discourse, from the physical spaces that house it (Brian O’Doherty in his essay, Inside the White Cube’ describes the gallery or museum space as having laws as rigorous as those for building a medieval church”)—to detach from all those author’itative voices and allow itself to be set adrift amongst popular culture. It must disperse to be considered relevant. But not in a way that suggests a diminishing, rather in a way that is open to change. LOTs continued activity is a microcosmic view of how this non-traditional, emergent breed of publishers manoeuvre within the post-digital environment and how dispersion has become ingrained in the every day.


  1. Blanchot, Maurice. Reality”. The Book to Come, translated by Charlotte Mandell, Stanford UP, 2003, p99.

  2. Blanchot, Maurice. Perfidious Calling”. The Book to Come, translated by Charlotte Mandell, Stanford UP, 2003, p101.

  3. Roland, Bathes. The Death of the Author.’ Aspen, 1967. First published in English in Aspen, Issue 5+6.

  4. Price, Seth. Dispersion. 38th Street Publishers, 2008.

  5. Lorusso, Silvio. Performing Publishing: Fragmentation, Networks and Circulation’. Copyshop, 2018.

  6. Dawkins, Richard. Memes: The new replicators”. The Selfish Gene, Oxford University Press, 1976.

  7. I have made a video investigating memetic dispersion’ which can be viewed on YouTube by visiting (accessed June 2018).

  8. Cargo Collective. Useful Music. All mixes.” Cargo Collective blog, Cargo Collective, June 2018, 
http://2.cargocollective.com/Useful-Music. Accessed 8 June 2018.

  9. We Transfers This Works’ blog was formerly at http://wetransfer.com/thisworks/

  10. Gosling, Emily. Marc Kremers Talks Us Through His New Tumblr-esque Curated Online Video Platform Vvatch”. It’s Nice That, 21 Oct. 2015, http://itsnicethat.com/features/marc-kremers-vvatch. Accessed 8 June 2018.

  11. Interviews. Marc Kremers”. The Caret, http://thecaret.co/interviews/marc-kremers. Accessed 8 June 2018.

  12. LOT. Code of Practice”. LOT, http://lot2046.com/code. Accessed 8 June 2018.

  13. LOT. fresh hours”. Twitch, LOT, http://twitch.tv/videos/265399225. Accessed 8 June 2018.

  14. Bal, Mieke. Looking in: The Art of Viewing. Routledge, 2013, p82.

  15. Blanchot, Maurice. Reality”. The Book to Come, translated by Charlotte Mandell, Stanford UP, 2003, p101.

  16. Chayka, Kyle. Engineering the End of Fashion”. Ssense, 25 July 2017, http://ssense.com/en-us/editorial/fashion/engineering-the-end-of-fashion. Accessed 8 June 2018.


Is Goals — 2016 in Fashion

Fashion needs new. In it’s search for whatever is next, the fashion industry is often voracious. Yet every now and then next’ gets served up in a shiny complete package that just makes sense.

Enter Vetements, and Vetements designer Demna Gvasalias initiation into the house of Balenciaga. Balenciaga, the brand, has maintained a bold, graphic stance since it’s inception at the hands of Cristóbal Balenciaga back in 1919. Gvasalia enters the ranks of radical designers who have worked under the Balenciaga banner such as Hubert de Givenchy and, of course, Nicolas Ghesquière — who made his name at the label before famously coming to blows about the owners expectations, resulting in a lawsuit that was eventually settled out of court — at the same time saving Balenciaga from the misdirection of Alexander Wang who seemed lost at the brand, having ignored the bold instincts he employs under his own name label in favour of something oddly romantic and out of place for Balenciaga.

The Vetements connection is the key to this story. Fashion insiders had already clocked the first collections by the fledgling label but it wasn’t until their hyper-conceptual Spring/Summer 2017 collection, held inside Paris’ Galeries Lafayette department store, that people really started to take notice. Vetements (French for clothes’) was born out of a collaboration between a group of designers in current employ by a number of Paris-based big name fashion labels. Some of the designers behind Vetements remain incognito because of this. Demna Gvasalia broke cover once his Balenciaga appointment was announced and became unofficial spokesperson for the brand. The main take away for many fashion editors was a return to streetwear. A large chunk of Vetements collections have included active wear (i.e. tracksuit style garments), modified to create subtly elaborate new forms often with voluminous proportions. When it came to designing for Balenciaga Gvasalia played with form and proportion again, creating silhouettes never seen before (especially the Men’s lines…) but his approach came from a different angle… At Vetements it’s like … It’s ugly, that’s why we like it. At Balenciaga ugliness doesn’t exist. [Source: Demna Gvasalia interview by Alexander Fury in Fantastic Man, issue 24, Autumn Winter 2016]

This renewed interest in streetwear was peaked this year by Vetements but had been bubbling under high fashion for a while now via Normcore and to varying degrees of, well, not quite success — cue high profile brand colabs’ such as Kanye Wests Yeezy collection for adidas and Rhiannas highly dubious Fenty collection for Puma. Both these collections were covered in high fashion press, more because of some unwritten rule that any celebrity showing an interest in designing’ formal collections should be covered, especially if they’ve appeared on a few magazine covers. Needless to say criticism (apart from the fainting models at the Spring 2017 Yeezy show) was pretty thin on the ground, even through Rhianna’s mixing of Marie Antoinette with a sort of trashy Juicy Couture mall chic’ (a label Vetements sought out for their break-through SS17 show as previously mentioned) mostly just created a visual eyesores.

Elsewhere the move away from the nouveau riche, luxury look that held sway ever since Tom Fords revival of Gucci & YSL, continued as large fashion brands juggled the need to have a lead designer who could handle the pressure of being a figurehead as well as being able to do all the things a creative director needs to do, and brilliantly. On top of this these super-lead designers were also expected to address new audiences that wanted more unique, quirky and often eccentric approaches to fashion.

Gucci has managed this by creating campaigns that transform models into nuanced characters imbued with intrigue. Kenzo, meanwhile, further extended it’s brand into film with Carrie Brownstein writing and directing a short for them starring Natasha Lyonne. Again, eccentric choices that add depth to their brand rather than just a glossy sheen. A collaboration with H&M further bolstered Carol Lim and Humberto Leons — Kenzo designers on loan from their own home grown band, Opening Ceremony — mission to reinvigorate the Kenzo brand with a daringly eccentric world view — finding a place outside of any discernible trends but in a rich, inclusive world of its own making.

As much as fashion pundits wanted to talk about the street’, Normcore and casual wear as a way of pausing and refreshing (due to the likes of Vetements and Yeezy) and the normalising’ of high fashion, the real story was an underlying shift into eccentric and hyper-individualistic realms that should prove fertile ground for many years to come. It’s the kick-up-the-butt the fashion industry has needed for a while now and the fact that it’s snuck in covertly makes it even more exciting.

Vetements Spring Summer 2017 Show
→ vetementswebsite.com

Balenciaga Spring Summer 2017 Mens Show
→ balenciaga.com

Kenzo, The Realest Real’, Promo directed by Carrie Brownstein
→ kenzo.com

Yeezy, Season 4 show report via The Cut’
Report by Stella Bugbee, New York magazine, September 2016
→ nymag.com/thecut

Fenty x Puma, Spring 2017 Ready-to-Wear collection
→ vogue.com/fashion-shows/spring-2017-ready-to-wear/fenty-puma

Fashion 2016 in Review

Triggered — 2016 in Vlogging

First they built the ideal framework for sharing video online. Then they built a network of creators on the backs of this millennial’ (or as unkindly put in a BBC radio documentary, pack-horse’) generation — a demographic born with the internet yet economically impoverished by previous generations. Then they started messing with them in a way that looked suspiciously like they didn’t really know what they were doing.

That’s what happened on YouTube this year anyways. Up until now there had always seemed to be some sort of oblique strategy to the many moves in the YouTube playbook. This year those moves baffled even the most successful of the content creators’ they coerced into making their living as mini content farms.

It all started with clickbait and, by the end of the year, had morphed from straight-up drama into something now akin to the fake news pandemic infecting any social media outlet reliant on old school (intrusive or classified style) advertising. The YouTube community being more self-aware than most communities online, began a large scale assessment of the issues concerned. This, in turn, became a swirling miasma of YouTube is Broken videos intermingled with quitting YouTube announcements (mostly fake). The crux of the matter could have stemmed from the increasing age gap of said creators and the audience YouTube has moulded around them. Everyone wants a chance to grow up and become an adult but continuously vlogging to an average audience of hyper-critical eight to 14 year old fans has continued to prove problematic in many cases.

If I may now turn your attention to the most subscribed to YouTube creator in the whole of the world, PewDiePie. PewDiePie knows there’s a world outside of being a successful YouTuber, he just has trouble reaching it. When you’re not just making a living but making literal millions of dollars making vlogs and gameplay videos, what was once an innocent enough hobby becomes a hard habit to break. Sure, he’s had opportunities. There’s the Scare PewDiePie YouTube Red series — still YouTube, but televisual in it’s ambitions. There’s the app PewDiePie’s Tuber Simulator — a more successful app game thingy than his previous attempts (yes, there’s been more than one). There’s his YouTube creator network Revelmode where he… does something… who knows what… to help elevate other creators he approves of such as JackSepticEye, Markiplier and girlfriend CutiePieMarzia. Yet, if anything PewDiePie’s increasingly cynical choice of subject matter and recent semi melt-down — that happened midway through a recent attempt to vlog on a daily basis whilst filming in L.A. (a series that went by the whimsical name Birdabo) — only led to the impression that this is a guy trapped in a prison of his own (and YouTube’s) creation.

And that trapped feeling seem to spread as YouTubers such as Stephen Suptic and Josef Lincoln began lifting the lid on YouTube’s many foibles in a way that was kind of worthy and knowing but also fantastically entertaining. The most insightful commentary on life as a YouTuber and online personality’ has to go to the channel that gave rise to that Poppy. Poppy is, apart from being creepily bizarre, a near perfect interpretation of the manipulations YouTubers put themselves through in the pursuit of views. Poppy videos are often very short so the team behind them (which I’m guessing is the mysterious Poppy and collaborator Titanic Sinclair) so it’s not watch time’ they’re concerned about. Concept is god here. In one video Poppy explains calmly that I know one thing for sure, I love the internet and computers’ before asking if you know what’s happening and have they told you?’. Some videos involve Poppy repeating mantras about how much she loves fans or asking if you’ve ever been triggered by a word or just clapping for 10 minutes. It’s hard to describe just how bizarre yet on point’ these videos are without experiencing them first hand.

The drama churned up by the vloggers Poppy parodied so perfectly this year was compounded by the latest bizarro gameplay by YouTube instigated at the end of this year. A change to the site that saw it start to bury the idea of encouraging viewers to subscribe to their fave YouTubers to follow their particular brand of content, in favour of whichever videos get the most click throughs. Even if viewers then decide to not to watch the bulk of the video (i.e. clickbait). This sudden change saw many midweight YouTubers view counts almost halve.

Overnight there seemed to be new rules to play by and no one really knew what they were. Whether this was a glitch or a plan by YouTube to shift viewers around we’ll have to wait til next year to see. Rest assured, whatever happens from this year onward will be commented on and reacted to by this increasingly sceptical batch of content creators.

PewDiePie → youtube.com/PewDiePie

The Steven Suptic Experience → youtube.com/mlgHwnT

Josef Lincoln → youtube.com/JosefLincoln

That Poppy → youtube.com/thatPoppyTV

Titanic Sinclair → youtube.com/titanicsinclair

Vlogs 2016 in Review

Cringe Challenge — 2016 in Cinema

Superheroes and space wars seem to be the only universally exportable commodities big studio Hollywood execs care to understand right now. Luckily, there was still much to see in and outside of the Hollywood sausage machine. You just had to keep your eyes peeled.

Not only did the franchise set-ups become more labyrinthine in 2016, in their urge to spawn more sequels and spin-offs, but the targets started moving too. 2016’s surprise hit being Deadpool, a — yep — superhero movie but for a more mature audience (so 16-year-olds instead of 15-year-olds) that was more comfortable with the sort of fruity language, unfashionably grungy art direction and unnecessarily extended violent scenes that ventured toward torture porn territory. Suicide Squad tried to ride on Deadpool’s dubious coat tails but was so caught up in ticking off ingredients for future spin offs that it neglected to render any of the characters even vaguely well, leaving it up to the lead actors to trail the crap out of their on set antics in endless promotional slots.

Rouge One at least managed to come out of the melee in pretty decent shape with some relatable and well defined characters, quirky non-starry casting (it’s Star Wars, you don’t need any big names to carry that mantle) and lovingly rendered CGI that promised to push the edges of that particular envelope a little wider open.

The franchise contender that attracted all the wrong sort of attention was the unfortunate Ghostbusters revamp. Unfortunate, not because of the all-female lead cast, which was super promising, but because after the campaign of negativity launched at it by, what would later turn out to be, highly politicised groups hell bent on all manner of derision, but because the final cut just didn’t have the guts to really go for it and light the spark that would have set the film alight. Ghostbusters also proved that Hollywood still hasn’t found a place for even the most gifted SNL alumni and that maybe they shouldn’t have been so eager to escape the confines of the small screen, especially given the small screens resurgence in representation and the respect earned in recent years.

Televisual production houses made it really hard for big screen film makers in 2016. Suddenly film makers seemed to have much less time to tell a story and the epic scale cinemas provide started to feel more burden than bonus. Film makers up to these fresh challenges to the medium managed to find pay-offs though. Arrival springs to mind here — a film that looked made for massive screens, yet had the quiet intelligence of the best indie releases — with a perfectly understated performance by Amy Adams at it’s core. Similarly, Nocturnal Animals — visceral and thrilling while you’re watching it, slightly overblown and unnecessarily weighty on reflection — benefited greatly from Adams quietly controlled portrayal of a main character unfamiliar with inner turmoil.

Another film that fits well into this quiet style of science fiction (that started a few years ago with films like Monsters and Another Earth) is Midnight Special. If you blinked you might have missed this little gem of a film about a boy with unearthly powers being protected/hunted by a pleasingly demure cast that included Michael Shannon, Kirsten Dunst and Adam Driver. It’s supernatural themes offset by low key choice of locations and some tense but never over wrought performances.

Elsewhere, Nicolas Winding Refn and Ben Wheatley were creating similarly free-wheeling, idiosyncratic productions (High Rise was eventually released here in Australia in 2016) abet of a much more energetic and often quite brutal manner. The Neon Demon starts with a dubious premise — writers and directors who have gamely tackled the fashion industry in the past rarely come out unscathed (apart from the ultimate insider’s critique, Qui êtes-vous, Polly Maggoo? made by William Klein in 1966) — but succeeds in becoming a curious beast of it’s very own, not so much reflecting the pit falls of a young women’s journey to becoming a model as refracting this ludicrously hyper-glamourous creation around the screen. Whilst many Hollywood productions seek to bury the director’s style under an avalanche of studio manipulations, NWRs Neon Demon remains uncontrolled, unfettered and all the better for it.

High Rise, on the other hand had a solid grounding — based on the J.G. Ballard novel of the same name — from which Wheatley piles high an increasingly delirious tale that escalates quickly. Unique attention to detail and retention of the 1970s setting for the film means scenes get increasingly claustrophobic as events within the housing estate escalate until implausibility becomes but a blip on this massive canvas. You may be put off visiting anytime soon but you’ll be glad you dropped by.

Neon Demon

Directed by Nicolas Winding Refn
Starring Elle Fanning, Christina Hendricks, Keanu Reeves
→ IMDb link

High Rise

Directed by Ben Wheatley
Starring Tom Hiddleston, Sienna Miller, Jeremy Irons
→ IMDb link

Midnight Special

Directed by Jeff Nichols
Starring Michael Shannon, Joel Edgerton, Kirsten Dunst
→ IMDb link

Cinema 2016 in Review

Variable — 2016 in Typeface Design

At long last typeface designers, no matter what rank, have broken away from the very recent obsession with perfecting the geometric sans as focus turned, this year, to variety and a glimpse into possible future directions via variable fonts.

An obsession that led Rudy VanderLans, demigod of digital typeface design from back at it’s birth in the early 90s, to suggest typeface designers have fallen into a type of Infill-ism and for many others to ask if the design of typefaces had reached a saturation point. VanderLans described the term he invented — Infill-ism — back in June via the Fontstand blog, as a situation where although the options are technically infinite, it becomes increasingly difficult to see the differences between (typeface) designs. (Designers are) left filling in the gaps and these gaps are getting smaller and smaller.” He was referring to the vast Emigre foundry back catalogue which he had recently been sorting through but others picked up on the term and expanded it to cover recent typeface design in general. As Stephen Coles noted on the Typographica blog, There are more copycats now, and they come at a faster pace… There is more of everything. It’s just increasingly difficult to sort the wheat from the chaff”, he also added on a positivity tip that, There are future needs we cannot fathom today. So, yes, we still need new fonts.”

Luckily, this discussion is already in the recent past (and boy, does the past moves quickly these days!). Looking back on 2016, sure, there was the now usual grab-bag of revivalists kicking around (of which Neue Kabel appears to be the most useless to date) but there was also a slew of diverse typeface releases that not only sought to create exciting, new and relevant typographic forms but also investigated new forms of font technology and models of distribution built on the back of platforms such as Github and software such as Glyphs (Wei Huangs Work Sans being a prime example).

Ellmer Stefan found a new and totally addictive way to get his typeface explorations into the hands of eager designers with his year long experiment known as The Pyte Foundry. Every week for the year 2016 Ellmer posted a new display typeface he called a fount’ via his The Pyte Foundry site — ‘founts’ being a term related to the adaptation of letterforms using modular components originating in early woodblock printing. This fount was then downloadable for a week before being archived and if you liked the typeface enough and/or found a commercial use for it, you were very politely asked to donate towards further typeface releases (or risk breaking the EULA). If you missed The Pyte Foundry in 2016 you missed the 80s-tatsic Epitome, the elegantly bonkers Alcove and hyper-expressionist Vulture. 2017 will be slightly less exciting without a regular Pyte Foundry release every week but here’s hoping Ellmer keeps up-to-date on his polished, and not-so-polished, releases for years to come.

Ellmer’s approach to type design, although radical, still referenced past technologies. If you wanted a glimpse into, either the future of typeface design or another curious blip in it’s history (o hai Multiple Masters), you needed to turn your attention to Variable Fonts. This is the name given to a new web-based technology that sets extremes (such as Light and Black, Condensed and Wide) as parameters and then tweens the data inbetween, extrapolating all additional weights as it runs. On-screen designers then chose whichever style they like from the resulting cornucopia of weights and widths via CSS encoding direct to website. This idea has been jumped on by a vast number of type foundries and resellers looking to further enforce the bridgework between font supply and on-screen development. What it means for designers is seemingly infinite choice. Whether or not this is something designers respond positively too, we’ll see sooner rather than later, as the technology to produce these variable fonts’ has existed ever since those ill fated multiple master fonts were released back in 1992. In fact, Glyphs’ (the application currently setting a new standard for typeface design software) most recent update included an option to export masters as Variation fonts’ ahead of their implementation as a HTML standard.

Unlike, previous years there didn’t seem to be one particular typeface that struck a chord with the majority of designers all at once (such as Meta, Akkurat and Aperçu as in previous years). Laurenz Brunners Circular continued to exert influence with diminishing effect. What did emerge was pockets of exciting experimentation such as at The New York Times magazine who not only put into play a whole raft of freshly commissioned fonts courtesy of A2 Type, but also continued to play with newly released and custom type style, possibly under the influence of type savvy recent recruit, Matt Willey.

Commercial Type were prolific in 2016 and diversified their catalogue with some curious new releases such as Greg Gazdowiczs Lydian inspired, Robinson and Berton Hasebes Styrene. Henrik Kubel at A2 Type had a prolific year with extensive new releases the Moscow Metro and the aforementioned New York Times Magazine and well as a raft of commercial releases and updates to the A2 library. Swiss design University, éc a l, released some more student work, some of which was picked up by Ill Studio for their revamp of L’Officiel magazine. Fledgling French foundries continued to show a flair for the unconventional this year too with vivid new forms emerging from designers such as Yoann Minet at the various designers at Velvetyne collective and Production Type to name but mere smattering. Update Damien Gautier of Maax fame, has teamed up with a group of fellow typeface designers, such as Matthieu Cortat, to launch another innovative French type foundry named 205TF.

Further reading

Emigre: Time and Time Again
Interview with Rudy VanderLans by Sébastien Morlighem, June 2016
→ fontstand.com/articles/emigre

Commentary: Rejecting Infill-ism and Waterfalls of Mediocrity
by Stephen Coles, June 2016
→ typographica.org/on-typography/rejecting-infill-ism-and-waterfalls-of-mediocrity/

Introducing OpenType Variable Fonts
by John Hudson, via Medium, September 2016
→ medium.com/@tiro/https-medium-com-tiro-introducing-opentype-variable-fonts

Variable Fonts for Responsive Design
by Nick Sherman, January 2015
→ alistapart.com/variable-fonts-for-responsive-design

Variable Fonts: the Future of (Web) Type
→ typographica.org/on-typography/variable-fonts/

Wei Huangs Work Sans
via Github, April 2016
→ https://github.com/weiweihuanghuang/Work-Sans

Glyphs app (now with support for Variable fonts)
→ glyphsapp.com

Multiple master fonts
→ wikipedia.org/wiki/Multiple_master_fonts

Most interesting foundries 2016

The Pyte Foundry → thepytefoundry.net
Production Type → productiontype.com
Yoann Minet → yoannminet.fr
Velvetyne → velvetyne.fr
ECAL Typefaces → ecal-typefaces.ch
Commercial Type → commercialtype.com
A2 Type Foundry → a2-type.co.uk
Dinamo Typefaces → abcdinamo.com
Grilli Type → grillitype.com
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Typefaces 2016 in Review

My Heart Hurts — 2016 in Drama Series

In this shiny, new golden age of dramatic programming — bought about by renewed competition from young, upstart media companies such as Netflix and Amazon — broadcasters continued choosing the darkest timeline to commission in 2016.

Only this year the search was on for a new vision for humanity (something better than human), or something that would help explain why we were suddenly all living in bonkers crazytown, or ways to escape into similar but not always improved dimensions.

In the search for a new entity that could take the reins from the human race and sort us out (even if we all have to die in the process) we got 2016’s break out hit of the year (along with Stranger Things), a re-imagining of Michael Crichtons camp-tinged action adventure film from 1973, Westworld. Reborn as a deathly serious, morally dubious and epically shot series that took a lot of viewers by surprise after hearing about it’s initial premise and issues getting to screen (including the issue surrounding extras contracts and a certain clause pertaining to genital-to-genital touching’). Back in 1973, the robots went against their base programming. In 2016, they were way more focused on achieving a type of higher consciousness.

2016 also saw in an excellent second season of Channel 4s Humans. We’d already had an initial season last year (which itself was based on a Swedish series called Real Humans, first broadcast in 2012). This year our new favourite synths were back with a truck load of fresh moral ambiguities to further boggle our mere human brains. If these synths can’t sort us out by acting as our moral compasses, then no one else can. One of the most striking sequences in the popular, but not unthoughtful, series will forever be the opening titles, which mix scenes from the series with, what looks like, reportage footage of actual robotic R&D. Whereas, the most striking aspect in Westworld almost became it’s casual misogyny that bordered on becoming too frequent to be labelled mere critique. In the end though there was enough competing elements to distract viewers from this aspect… I think.

There was extra terrestrial influence in 2016, from the criminally over looked Braindead, which laid the blame for this year’s political upheaval square on the doorstep of… ants from outer space?! Each episode was so perfectly on point due to it’s consistently whip-smart writing and warmly engaging cast. Keeping pace with the series, episode-by-episode, felt like looking into a portal to a mirrored universe with similar bonkers events unfolding, only this time being instigated by said brain-ingesting alien ants. Look past it’s initial premise and you’ll find one of the smartest, thrilling, pleasingly bonkers and entirely satisfying binge watches to come along in this post-truth era.

We slipped sideways into alternative worlds in 2016 with Stranger Things, Channel Zero and The OA. Stranger Things needs little introduction as millennials, with no actual experience of living in the 80s, embraced it as a document of past times, taking great joy analysing every aspect — from character development, to the music, to how the titles were created. Luckily, as this distracted from Winona Ryders bizarrely unhinged welcome back’ performance. Channel Zero was the SyFy network’s push to inject some credibility into it’s programming and it largely paid off by taking a story that previously lived as a sort of long-form internet meme and fleshing it out. The low key cast lending this fantastic story further authenticity. Overall, well played on Syfy’s part and promising for future stories in the series. The OA appeared at the tail end of the year as a surprise entry into Netflixs Parthenon of left-of-centre commissions. Delayed so as not conflict with interest around Stranger Things, The OA is unlike anything else around and impossible to outline without being too spoilery. Needless to say, anyone familiar with the creators previous work will be ready to have expectations constantly in flux… and be comfortable with the idea of inter-dimensionality.

Which brings us neatly round to Charlie Brookers dystopian multiverse — Black Mirror. For Black Mirror’s third season the portal was pried wider open, thanks to a new deal with Netflix and an extra three episodes (with more on the way next year). With the U.S. public freshly exposed, comments on IMDb became a glorious mess — This show hurts my heart”—regulus7000. Amongst the usual melee of human deficits when it comes to addressing technology, there was one episode that Brooker himself describes as shiny” and aspirational” which the trolls had trouble talking down. It episode was titled San Junipero and became the must-see of this third season, if not the whole anthology series.

Humans, Season 2

BrainDead, Season 1

The OA, Season 1

Black Mirror, Season 3

Drama Series 2016 in Review